In our last post, we mentioned that Peter Vazquez was branching out into the app industry with MyVIPClubs. Another mobile application that deserves mention, however, is CARROT Wellness. This application is created by CARROT Pass, LLC, which was founded and is headed by Michael Antaran. CARROT Wellness seeks to address important healthcare concerns facing the United States with a focus on obesity and inactivity. CARROT Wellness is a win-win-win situation for everybody involved. The fitness application provides employers an easy-to-use and rewarding tool to promote wellness within their companies. Employees become fitter, healthier, and gain points that allow them to obtain rewards. Merchants that provide the rewards gain marketing and business exposure.
Although they would not get the full features, the application is not exclusively reserved to individuals who are part of an employment program—it is available to download for all Android and iOS users. It currently boasts an 85% daily usage rate and has motivated users to walk nearly 25% more within their first two months of use. Antaran and his team are ready to continue developing and improving CARROT Wellness in the coming months through increased business interest and added rewards.
Antaran, also the founder of the parent company, Marvel Apps, LLC, had previously spent fifteen years as an engineer in the automobile industry. Antaran explains that he was able to take “many of the auto industry’s tenets, such as creating reliable, high-quality products that meet the needs of consumers, in establishing [his] indie software company.” That company and Antaran have already done well for themselves. Among other accolades, in 2014, Antaran was selected to participate in Goldman Sachs’s 10,000 Small Businesses program, and Marvel Apps has been annually recognized as one of Southeast Michigan’s top application developers by Crain’s Detroit Business.
The MBDA is enthusiastic about Antaran’s success; we know that what he and his team have accomplished is no small feat. The MBDA has been able to help Antaran and his companies with access to capital, “[b]ut more than anything,” Antaran explains, “the MBDA has helped open doors for us. We’ve been able to connect with other businesses in the area who can take advantage of our product, and we’ve had the chance to meet industry leaders who have given us great insights.” More importantly, however, we are excited to continuing seeing Antaran and his creations rise up in the ranks.
Silvia A. Mansoor