In our last post, we mentioned that Peter Vazquez was branching out into the app industry with MyVIPClubs. Another mobile application that deserves mention, however, is CARROT Wellness. This application is created by CARROT Pass, LLC, which was founded and is headed by Michael Antaran. CARROT Wellness seeks to address important healthcare concerns facing the United States with a focus on obesity and inactivity. CARROT Wellness is a win-win-win situation for everybody involved. The fitness application provides employers an easy-to-use and rewarding tool to promote wellness within their companies. Employees become fitter, healthier, and gain points that allow them to obtain rewards. Merchants that provide the rewards gain marketing and business exposure.
Although they would not get the full features, the application is not exclusively reserved to individuals who are part of an employment program—it is available to download for all Android and iOS users. It currently boasts an 85% daily usage rate and has motivated users to walk nearly 25% more within their first two months of use. Antaran and his team are ready to continue developing and improving CARROT Wellness in the coming months through increased business interest and added rewards.
Antaran, also the founder of the parent company, Marvel Apps, LLC, had previously spent fifteen years as an engineer in the automobile industry. Antaran explains that he was able to take “many of the auto industry’s tenets, such as creating reliable, high-quality products that meet the needs of consumers, in establishing [his] indie software company.” That company and Antaran have already done well for themselves. Among other accolades, in 2014, Antaran was selected to participate in Goldman Sachs’s 10,000 Small Businesses program, and Marvel Apps has been annually recognized as one of Southeast Michigan’s top application developers by Crain’s Detroit Business.
The MBDA is enthusiastic about Antaran’s success; we know that what he and his team have accomplished is no small feat. The MBDA has been able to help Antaran and his companies with access to capital, “[b]ut more than anything,” Antaran explains, “the MBDA has helped open doors for us. We’ve been able to connect with other businesses in the area who can take advantage of our product, and we’ve had the chance to meet industry leaders who have given us great insights.” More importantly, however, we are excited to continuing seeing Antaran and his creations rise up in the ranks.
CARROT Pass – http://www.carrotpass.com/ | Marvel Apps – http://marvelapps.com/
Silvia A. Mansoor
One thing that today’s young entrepreneurs may understand more than any other generation is the power of communication. Connecting with the customer base is a major key to success. Companies have to know how to connect, including knowing what communication channels to take advantage of. This is something that Peter Vazquez understands; especially since he is the CEO of Brand Echo Media Solutions—a company that helps others do exactly that. A veteran and active community member, Vazquez heads up a company that “creates strategies and implements data acquisition processes in order to develop effective marketing campaigns using both web and mobile technologies that result in clients achieving a much higher return on their investment.” The marketplace is constantly changing, and Brand Echo wants to help its clients tackle it every step of the way.
Vazquez himself has a background and skills in business, design, marketing, and more specifically, Internet marketing. Equipped with such expertise and experience, Vazquez and his team at Brand Echo “excel in developing actionable market research, establishing brand recognition through social media awareness and viral marketing strategies, and integrating a variety of comprehensive SEO and content marketing techniques for [businesses of any size].”
Brand Echo, however, is not the only thing that Vazquez has on his plate these days. His latest project comes in the form of a startup called MyVIPClubs. As millennials—a generation used to instant gratification and results—become a large part of the consumer base in the restaurant and entertainment industries, MyVIPClubs seeks to be a part of that action. The company provides a membership program and mobile application that connects patrons to restaurant and venue owners in order to provide “Hospitality Reinvented.” The application is currently available for download on both Android and iOS systems.
The MBDA is excited to have played even a small part in Vazquez’s success and is eager to see what he has in store for the future.
Brand Echo – http://brandechomedia.com/ | MyVIPClubs – http://www.myvipclubs.com/
Silvia A. Mansoor
Continuing the theme of young and diverse MBE’s in today’s tech space, we want to introduce everybody to Adrian Walker. A former engineer and data scientist in the automotive industry, Walker is the founder and CEO of Senetur. Offering an easy-to-use cloud-based dashboard, this is a company that prides itself on being an Industrial Internet of Things (IIoT) predictive analysis and data intelligence company focused on providing services to the manufacturing and logistics industries. When formed, Senetur set out to address the information and intelligence gap that plague “off-line” companies. Providing services to companies of all sizes, Senetur helps them stay competitive in the marketplace by harnessing and analyzing their data by using cutting-edge artificial intelligence and data analytics tools.
According to Walker, over the next few years, all Senetur wants to do is provide a “best-in-class SaaS platform and service” to its clients. Once that happens, “the rest will take care of itself.” Walker explains that his company and team “have great ambition, and don’t plan to settle for anything less than being the most comprehensive and effective predictive analytics and artificial intelligence company in the [manufacturing and logistics] industries.”
When asked what makes Senetur stand out from the rest, in addition to the actual product, Walker indicates that it is the understanding that he and his team have with the clients. “[We] have all worked in manufacturing and manufacturing application, and we know what it’s like to wake up every day fighting fires in a plant facility or launching a new product with limited information from other engineers and plant team leaders.”
The MBDA is extremely proud of Walker and Senetur. We are always excited to lend a hand in one way or another to our young entrepreneurs and MBEs. As Walker explains, Senetur’s offices are both in Michigan and California, so the MBDA has helped Senetur with “staying plugged into the Michigan business and technology ecosystem.” We look forward to the great things that will come from Walker and his company in the future.
Senetur – http://www.senetur.com/ For anybody interested in learning even more about Senetur, data analytics, predictive analytics, machine learning, or AI for their respective industries, please contact Senetur’s business development manager, Ken Hurtt (email@example.com).
Silvia A. Mansoor